It’s been wonderful to be working with a diverse range of clients over the last 6 months, providing practical and actionable advisory support. Our goal has always been to focus on key business priorities and opportunities, offering guidance that helps companies navigate the complex FMCG landscape with confidence.
Since launching our Advisory Services it’s great to see the model is resonating and client feedback has been overwhelmingly positive, with many appreciating the time-efficient nature of our advice, the balance between challenge and support we offer, and the valuable external perspectives we bring to their business challenges and opportunities.
Over the past six months, we’ve seen a diverse mix of requests from our clients, which fall largely into six key areas:
- Market Insight & Intelligence:
Lot’s is happening in terms of retailer & supplier requests, so companies are keen to contextualise their retailer and supplier interactions. We provide insights that help them understand where they stand in the market, while always respecting confidentiality.
- Commercial Challenges & Joint Business Planning (JBPs):
The market has changed considerably and pricing, profit requests and changing programs are noticeably more difficult than a year ago. We’ve worked with clients to navigate these challenges and to reach positive outcomes that work for all parties involved.
- Major Launches & Opportunities:
Whether it’s a range review, a new category entry, or a product launch, we’ve assisted clients in stress-testing their strategies. By adding the ‘voice of the customer’ and ensuring their discussions and presentations are retailer-ready, we help set the stage for successful market entries.
- Go-To-Market Strategy:
We’ve had a number of interesting examples where clients have wanted to understand or scope out new channel opportunities or assess go-to-market (GTM) and execution models as a way of understanding ‘where to play’ and ‘how to win’.
- Capability Building:
From advising on capability roadmaps to mentoring, Sales Directors through to National Account Managers, we support teams in critical areas. Often, this involves acting as a sounding board for clients to bounce ideas and questions off, helping them refine their strategies and execution.
- Internal Alignment
In addition to these areas, we’ve also facilitated internal strategy sessions for several clients, ensuring strong engagement, participation, and alignment around key decisions. These sessions have included both ANZ domestic teams as well as Pan APAC market leads, highlighting our ability to support clients across diverse geographies.
One of the key strengths of our advisory support is its accessibility and affordability. In all of the above examples we have been able to deliver valuable insights and strategic guidance within a few hours to a few days, making our services accessible to businesses even in times of stretched budgets and limited time.
“The fact I have brought the MindPick team in to advise on specific challenges on numerous occasions, speaks volume to the value they bring. They always broaden mine and the teams thinking through their insights, critiquing of plans and ability to navigate complexity. I see MindPick as valuable mentors and value their ongoing advice and support.”
Sales Director – $1bn+ Multi Category non grocery
A Word of Thanks
We want to extend our thanks and appreciation to our inaugural clients—you know who you are. Your willingness to partner with us has been crucial as we set out to prove that focused advisory support can be a powerful tool for FMCG companies to sharpen their thinking, improve execution, and build capability. We look forward to continuing this journey with you and supporting your ongoing success.
If you’d like to know more about our advisory service, please reach out to Paul Bull 0407 114 493, get in touch or read more here
