Category deep dive and sales deep dive
August 13, 2026
Are your category strategies influencing customer decisions?
Are your Joint Business Plans translating into meaningful growth?
Are you successfully balancing aligning on long term strategies whilst navigating short term commercial issues?
Are your negotiations ensuring growth remains the focus and leaving the relationship intact beyond the next trading period?
These are the questions many FMCG leaders are grappling with as customer expectations continue to evolve.
That’s why MindPick is hosting two dedicated Deep Dive Workshops this August, designed specifically for Category and Sales professionals.
Category deep dive
For Category Managers, Category Leaders and Insights Professionals looking to strengthen their strategic impact.
We’ll explore:
- Building category strategies that drive growth
- What retailers really value in category strategies
- Connecting customer, portfolio and business priorities
- Creating compelling category stories that influence decision-makers
- Winning on both the physical and digital shelf
Facilitated by Paul Bull and David Hayley
Sales deep dive
For Sales Leaders, National Account Managers and Commercial Professionals looking to elevate customer engagement and commercial outcomes.
We’ll explore:
- Developing more effective Joint Business Plans
- Strengthening customer partnerships
- Influencing stakeholders and gaining alignment
- Improving negotiation outcomes and commercial conversations
Facilitated by Paul Bull and Dean Carroll
Designed for FMCG, both workshops combine practical frameworks, real-world experience and valuable peer discussion.
At MindPick we believe that we can all gain value from conversations with & learnings from peers, leaders and industry experts.
In our industry, finding time to connect with peers outside your own business, people navigating the same pressures, the same retailer conversations, the same gap between strategy and execution is harder than it should be. MindPick Deep Dives are designed to fix that.
A small, curated group. Expert mentors. Half a day. The kind of candid discussion and workshop that moves your thinking forward in ways that are hard to find anywhere else.
“A rare opportunity to build your network, access professional coaches, learn from your peers and build skills all while tackling real challenges you’re facing in your day to day work.”
Chris McKay — Head of Category Management, Reckitt
We’re running two role-specific sessions across Melbourne and Sydney on 25th & 26th August. Each is strictly capped at 15 people, non-competitive peers only. Places are genuinely limited and these will fill quickly. The best thing to do is click through and secure your spot or your team’s spots. Attendance is included for current Growth Pod participants.
Looking forward to seeing you there.
Attending yourself or sending your team?
Click through to the session that matches your role to see a full outline. If you lead across Sales or Category, these sessions are a practical way to invest in your people, each one is built to deliver thinking they can bring straight back to the business. You’re welcome to register people across more than one session or drop us a line and we’ll help you work out the best fit.