We recently launched our first eCommerce Growth Pod at MindPick, and we couldn’t be more excited about the journey ahead! Led by Chris Baddock and Kingston Lee-Young as coach and mentor, this pod brings together an impressive group of FMCG professionals, all eager to deepen their expertise and grow their impact in the rapidly evolving world of eCommerce.

The benefits of Networking in FMCG eCommerce 

In FMCG, eCommerce is fast-paced, competitive, and constantly evolving. However, many companies still operate with small, agile teams handling eCommerce—often with limited support from others in the business. One of the insights from our kickoff session was hearing participants express how valuable it is to be among peers who “get it”—those who understand the unique challenges and complexities of eCommerce in FMCG.

Having a space to openly share experiences, discuss what’s working (and what’s not), and exchange ideas with like-minded professionals is already proving invaluable. For our participants, the Growth Pod is more than just a learning experience; it’s a network of support and shared knowledge.

A Few Insights on eCommerce in FMCG Today

• The Growth of Omnichannel: Consumers today expect seamless shopping experiences across both online and offline channels. FMCG companies must balance eCommerce with brick-and-mortar strategies, making omnichannel expertise a crucial skill for today’s eCommerce professionals.

• The Need for Agility: With technology and consumer behaviours shifting so quickly, eCommerce teams in FMCG must stay nimble. Testing new strategies, leveraging data, and learning from peers are essential practices to adapt in this landscape.

• Data-Driven Decisions: Success in eCommerce today is often driven by deep insights into customer behaviour. FMCG professionals are learning to maximise the power of analytics to refine their strategies and engage customers in meaningful ways.

• Resource Constraints: Many FMCG businesses still operate with small eCommerce teams, making efficiency and prioritisation crucial. Through our Growth Pod, participants are not only gaining new skills but also building a network to support one another as they tackle shared challenges.

• Influencing Internally and Building Support for eCommerce: In many FMCG companies, eCommerce is still a relatively new and evolving area, often managed by small teams with specialised knowledge. Because of this, gaining internal support and understanding can be challenging. Unlike traditional sales or marketing channels, eCommerce requires a distinct approach, from customer engagement to data-driven strategy. Influencing internally means helping colleagues and leaders understand the unique dynamics and potential of digital channels. Building this understanding often involves educating stakeholders on the value eCommerce brings to the broader business, demonstrating the impact of data insights, and illustrating how a well-integrated eCommerce strategy can drive both brand visibility and revenue. 

Through our Growth Pod sessions, participants can learn strategies to bridge this gap, fostering cross-functional alignment and building internal champions who understand the importance of investing in and supporting eCommerce as a key growth driver. To learn more about Growth Pod see our latest article.

We’re delighted with the strong start and engagement in the eCommerce Growth Pod and are excited to see what we’ll achieve together. 

Here’s to learning, growing, and seeing what’s possible in FMCG eCommerce!

If you work in eCommerce and want to connect with a group of like-minded professionals get in touch.